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Trademarks are unique signs identifying goods or services from a company. They can be designs, pictures, or expressions, which are considered as being important for differentiating from competitors and building their own image of the brand. Protected under intellectual property laws, trademarks are safeguarded from infringement by the Trademark Act, 1999.
To register a trademark is important to protect trademark rights, preventing others from copying or misrepresenting products. Trademarks help customers recognise brands instantly, like Nike's tick or Puma's jumping wildcat logo.
Given below are the types of trademark to register in India:
Type of Trademark |
Description |
Examples |
Pattern Mark |
Characterised by a distinctive pattern capable of identifying products or services originating from a specific source, making them discernible from others. |
Iconic Louis Vuitton checkerboard pattern |
Label Trademark |
Protects the label/packaging of a product and the trade dress of the same to ensure the protection of the entire packaging/label of a product, which is unique and distinctive to any business and acts as a identifier of a brand. |
Coca Cola |
3D Trademark |
Makes use of the three-dimensional shape of a product or its container to achieve distinction in the marketplace. Must be visually representable and distinguishable from other goods and services. |
Zippo lighter, Coca-Cola bottle |
Slogan/Tagline |
Creative and distinctive phrases that immediately remind the consumer of the product. Offers exclusive rights for the brands to use them in their advertising campaigns. |
Nike's ‘Just Do It’ |
Device Trademark |
Visual elements used to create unique and recognisable representation. These trademarks have artistic elements such as symbols and a word mark and can be a combination of both. |
PUMA’s symbol |
Among the trademark symbols include:
Symbol |
Meaning |
Usage |
® |
Registered trademark |
Indicates that the trademark is registered, providing the highest level of protection. Others are prohibited from copying or reusing it without permission. |
™ |
Trademark pending |
Used while awaiting review by the Registrar. It signals a claim of rights to the mark, potentially granting common law trademark rights. |
SM |
Service mark |
Denotes a service mark, asserting rights in connection with services (e.g., banking, legal services). Like the TM symbol, it does not automatically guarantee legal protection. |
Registering your trademark offers several benefits, some of which are:
The detailed list of eligible entities who can register for a trademark are:
Applicant Type |
Eligibility |
Individuals |
Any individual person. |
Joint Owners of a Company |
Co-owners of a business entity. |
Proprietorship Firms |
Sole proprietorships. |
Partnership Firms |
Firms with a maximum of ten partners. |
Limited Liability Partnerships |
LLPs registered under applicable laws. |
Indian Companies |
Companies registered under Indian laws. |
Foreign Companies |
Companies registered outside India. |
Trusts |
Registered trusts. |
Societies |
Registered societies. |
For Trademark registration online, the following documents are must:
Document |
Description |
Image of the trademark |
Visual representation of the trademark |
Power of Attorney (drafted by us) |
Legal authorisation for representation in trademark matters |
User affidavit (if prior user of trademark) |
Statement affirming prior use of the trademark |
TM-A form (drafted by StartupFino) |
Official application form for trademark registration |
ID Proof of the applicant along with Address |
Identification document and proof of address of the applicant |
Other Preliminary documents needed for brand registration are:
Preliminary Details |
Description |
Applicant name |
Name of individual, business, or organisation applying |
Business Type |
Type of business entity (e.g., private limited, partnership) |
Objectives of the Business |
Overview of company's nature of business under the trademark |
Name of Brand/Logo/Slogan |
Specific name, logo, or slogan intended for trademark |
Registration Address |
Official address of the applying organisation |
Prior User Date |
Date of prior use of the brand name (if applicable) |
The validity of a registered trademark in India is initially for a period of 10 years, starting from the date of filing the trademark application.
To maintain the validity of the trademark registration, it is essential to renew the certificate before its expiration. The renewal can be done indefinitely in again 10 year terms for keeping ongoing protection and preserving the rights associated with the trademark
The Trademark registration cost is as given below:
Item |
Description |
Amount |
Government Fee |
||
Individual or Proprietorship Firms |
Rs. 4500/- |
|
Company, LLP, Firm, NGO, etc. recognized as a Startup or Registered MSME |
Rs. 4500/- |
|
All Others |
Rs. 9000/- |
|
Professional Fee |
This fee is paid to the trademark attorney or agent handling the registration. The professional fee can vary based on the complexity of the case and the experience of the professional. |
Variable |
GST on Professional Fee |
GST at a rate of 18% is applicable on the professional fee. |
18% of Fee |
Stamp Duty and Notary Charges |
Charges for notarising the user affidavit and attorney authorization documents. Notary charges may vary, while stamp duty is a fixed charge imposed by the state. The cost of stamp paper and notary is not included in the registration packages. |
Variable/State-fixed charge |
Given below is the trademark registration time involved in the process:
Process Stage |
Description |
Timeframe |
Filing of Trademark Application |
Completion of necessary documentation and filing the application within 24 hours. |
Immediate |
Immediate acknowledgment is generated upon submission. |
||
Processing and Examination |
The Trademark Office scrutinises the application for defects, taking about one to three months. |
1-3 months |
Examination Report and Reply |
If objections are raised in the examination report, a response must be filed within 30 days of report issuance. |
Within 30 days after report issuance |
Show Cause Hearing |
In case objections persist, a hearing may be scheduled, typically one to several months after the response is submitted. |
One to several months after response |
Publication in the Trademark Journal |
If the examiner is satisfied, the application is published in the Trademark Journal. |
After examination and resolution of objections |
A waiting period of 90 days is provided for any oppositions to be raised by the public. |
90 days after publication |
|
Registration of Trademark |
If no oppositions are raised or if oppositions are decided in your favour, the trademark is registered. |
After the opposition period |
A certificate of registration is issued. |
||
The entire process can take approximately 6 to 9 months. |
6-9 months |
For registering a brand in India, the following steps must be followed:
Startupfino is a company that specialises in offering complete services for Trademark registration, filing, renewal and other supplementary services. We can help you with everything from providing advice in the initial phase to ensuring that you meet all the necessary requirements and fulfil all post registration compliances.
Trademark |
Patent |
Copyright |
|
What’s protected |
Symbols, phrases, or designs distinguishing goods or services' origin. |
Inventions, processes, compositions of matter, or improvements. |
Original works like literature, music, art, and software. |
Requirements for protection |
Distinctiveness and identification of the source of goods or services. |
Novelty, utility, and non-obviousness. |
Originality and tangible expression. |
Term of protection |
As long as it's used in commerce. |
Up to 20 years from filing. |
Author's life plus 70 years. |
Rights Granted |
Right to use the mark exclusively and prevent others from using similar marks that may cause confusion. |
Right to exclude others from making, using, selling, or importing the invention. |
Exclusive rights to reproduce, distribute, perform, display, and create derivative works. |
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